Articles & Completed Projects
Below you will find a list of my publications and case studies. I regularly share my knowledge on AI, automation, and the effective use of data.
Discover how a dedicated platform based on Airtable and Make.com revolutionized project document workflow, eliminating chaos, standardizing processes, and ensuring control over deadlines.
Our Lessons Learned from Migrating Over 200 Reports: From Audit and Rationalization to Implementing Robust Data Governance and User Adoption.
How to win the future with Answer Engine Optimization (AEO).
Centralization, automation, and AI support for managing content across multiple social media platforms. An implementation case study of Airtable and Make.com.
Automating 24/7 customer inquiry handling with a conversational agent powered by Vertex AI Agent Builder and Vertex AI Search.
From Attribution Crisis to a Profitable GEO Strategy: How to Measure and Optimize for the World of AI Answers.
Monitoring online feedback, identifying issues, and responding to market sentiment through automation with Airtable and Make.com.
A Case Study Analysis: From strategy and low-code implementation, through measurable effects in churn reduction, to a development roadmap using predictive analytics and AI.
Step-by-step: How to build an autonomous AI engine for lead enrichment. Discover how integrating HubSpot, Make.com, and GPT-4 enables real-time analysis and helps you create your own competitive advantage over off-the-shelf solutions.
Explore the architecture and roadmap of a system that processes thousands of reviews into valuable insights. See how a two-stage LLM pipeline and advanced search transform data into strategic decisions.
A Comprehensive Guide to Implementing HubSpot CRM