Onboarding and Offboarding Automation
How Make.com's AI Agent Handles Custom Employee Onboarding. A detailed case study on transforming HR from an administrative center into a strategic business partner.
Articles & Completed Projects
Below you will find a list of my publications and case studies. I regularly share my knowledge on AI, automation, and the effective use of data.
10 HubSpot Integrations to Build an Enterprise-Level CRM
My personal, field-tested selection of tools that will transform your CRM
Chaos in your HubSpot CRM data? Build an automated cleaning and deduplication system
A practical, step-by-step guide to building an automated system for cleaning, standardizing, and deduplicating records using Make.com and AI (GPT)
Automation in an Architectural Company. How to Streamline Document Management?
Discover how a dedicated platform based on Airtable and Make.com revolutionized project document workflow, eliminating chaos, standardizing processes, and ensuring control over deadlines.
Migration from Google Looker to MS PowerBI / Fabric
Our Lessons Learned from Migrating Over 200 Reports: From Audit and Rationalization to Implementing Robust Data Governance and User Adoption.
The future is AEO (Answer Engine Optimization) and Autonomous AI Systems
How to win the future with Answer Engine Optimization (AEO).
Social Media Publishing Platform
Centralization, automation, and AI support for managing content across multiple social media platforms. An implementation case study of Airtable and Make.com.
AI Agent as the First Line of Customer Support
Automating 24/7 customer inquiry handling with a conversational agent powered by Vertex AI Agent Builder and Vertex AI Search.
How Implementing a GenAI and Automation-Based Platform Revolutionized Customer Acquisition in a Construction Company
A Detailed Analysis of the Architecture, Benefits, and Future of a System Integrating Make.com, Airtable, and LLM Models to Maximize Efficiency and Conversion.
A Technical Guide to Unifying Your SaaS Multi-Brand Portfolio in HubSpot
A Field-Tested Playbook for RevOps Leaders on Architecture, Data Migration, and Advanced Integration
A Guide to Measuring and Optimizing AI-Generated Traffic
From Attribution Crisis to a Profitable GEO Strategy: How to Measure and Optimize for the World of AI Answers.
Automated Sentiment Analysis of Customer Feedback
Monitoring online feedback, identifying issues, and responding to market sentiment through automation with Airtable and Make.com.
How We Built a Loyalty Program That Reduced Churn by 5.45 p.p.
A Case Study Analysis: From strategy and low-code implementation, through measurable effects in churn reduction, to a development roadmap using predictive analytics and AI.
AI-Powered Lead Enrichment: Build Your Own Tailored Solution
Step-by-step: How to build an autonomous AI engine for lead enrichment. Discover how integrating HubSpot, Make.com, and GPT-4 enables real-time analysis and helps you create your own competitive advantage over off-the-shelf solutions.
How to Ensure Data Quality for AI? Implement Data Governance
Build a solid foundation for artificial intelligence. A step-by-step guide to the pillars of data quality, security, availability, and accountability in your organization.
Customer Feedback Analysis with Vertex AI Search and LLMs
Explore the architecture and roadmap of a system that processes thousands of reviews into valuable insights. See how a two-stage LLM pipeline and advanced search transform data into strategic decisions.
Google Analytics 360 Implementation for a CEE Publisher - A Case Study
An analysis of the GA360 migration project for a portfolio of over 20 brands, aimed at connecting analytics with revenue from Google Ad Manager (formerly DoubleClick for Publishers).
HubSpot CRM Implementation Tailored to a Subscription-Based (SaaS) Product
A Comprehensive Guide to Implementing HubSpot CRM